Ceer Motors: Saudi’s First EV Brand

Ceer Motors has emerged as Saudi Arabia’s first homegrown electric vehicle brand, launched under the strategic vision of Crown Prince Mohammed bin Salman. Backed by the Public Investment Fund and in collaboration with global partners, Ceer aims to design, manufacture, and distribute electric sedans and SUVs throughout the GCC region.

Set to begin production by 2025, Ceer Motors combines Saudi ambition with international expertise in automotive design and innovation. The brand promises to deliver vehicles that meet global standards in safety, efficiency, and performance. Ceer not only supports environmental goals but also signals Saudi Arabia’s readiness to compete in the global EV market.

The brand will focus on advanced manufacturing technologies and sustainable design, potentially creating a new ecosystem of suppliers, tech companies, and service providers. With Saudi youth increasingly drawn to high-tech industries, Ceer will serve as a magnet for talent, nurturing a new generation of engineers and designers. The success of Ceer Motors will play a crucial role in positioning Saudi Arabia as a leader in the Middle East’s electric mobility revolution.